Over the years, artist behind the brand Artuma, Jane Chetcuti has developed a bold individual style combining strong colours and compositions to create exclusive pieces. Jane's unique process involves photographically capturing organic shapes and forms within the natural world and then meticulously layering and composing her images to create spectacular designs, finally colouring each one in her vibrant signature palette.
All Artuma products are then expertly printed and hand finished by specialist Silk and Art Printers.
"I started my Artuma journey by taking photographs on my walks in the countryside after I had moved from London to rural Essex. I had stopped working in magazine design and moved out of the city with my family. I loved raising my kids in a small village but there was something missing! I had worked in a creative industry for years, having gone to Art School, I felt a strong pull to create my own creative business... so I began to employ everything I had learnt over the years, using my graphic design background. I began experimenting with my photographs, building up layers and adding colour to create bold and vibrant scenes. Friends appreciated what I was doing and bought my prints, putting them on their walls... I started selling at local fairs and was overjoyed to see people I didn't know buy my work! A twist on the traditional landcape, my rural pop art prints became a real hit!
Wondering how my designs would print on fabric, I embarked on researching which material would show my work at its best. I decided on the purest Crêpe de Chine silk, a natural material and one of the most feminine and romantic fabrics. Now I also design vivid abstract patterns, again taken from my photographs of the natural world and then beautifully turned into silk scarves. Artuma silk scarves are produced to an exceptional standard using digital print and finished with hand rolled hems.
My work is for people who love colour! I enjoy capturing organic shapes and forms within the natural world and creating personal keepsakes. I curate what I see everyday, bringing vibrancy and boldness into my work. Each element and landscape is digitally captured in a moment of time and then transformed into silk scarves and rural pop art.”